CASE
STUDIES
Chairman of a large independent advertising agency
Worked with the chairman to assess the steps he needed to take to free himself from some day to day operational responsibilities, to create the time for his own personal and professional growth and to take forward at a faster pace the strategic development of the firm. The agency has since merged with a complementary business. It now has critical mass, a broadened offer and a strengthened management team, freeing up some of the Chairman’s time to focus on creative, strategic and business opportunities.
European Marketing Director of an international financial services company
Supported the newly appointed European Marketing Director as he introduced a radical new marketing strategy to a cross-European team. The team included global product managers as well as representatives from Russia, CEE, France, Italy, Germany and Spain. Anchor helped design and facilitate a two day meeting of the new team with the objective of gaining their understanding and buy-in to the new way of working which, for many people meant new reporting lines and significant change to their roles and responsibilities. It was a challenging agenda that encouraged open and sometimes heated debate. A number of key issues that needed resolution were tackled, specific goals and a framework for implementation were agreed and feedback, overall, was positive.
A firm of communication consultants
Coached a firm of communication consultants, both individually and as a team, following the departure of the founder of the company. The objective was to build their individual confidence and capability to win new clients and grow the business and to reach a fresh and compelling articulation of their differentiation in the market place. The managing partner noted a significant improvement in their effectiveness and they went on to increase their profitability per partner in the following year.
CLIENT FEEDBACK
“Working with Alison on a one-to-one basis was a very rewarding and stretching experience for me. She helped me create space from a busy work schedule to be significantly more strategic and also pushed me to be bolder which I would not have done without her strong support and practical advice. It helped me empower my team more and also grow as an individual. I look forward with renewed confidence and greater awareness of what I can achieve.”
Head of Global Finance, Global Information Company
“The coaching sessions, in combination with 360 degree feedback before and after the programme, gave a very good framework for tackling ingrained communication habits which would otherwise be hard to address. Alison ran the process masterfully. The result is that I feel now more at ease in my interactions with colleagues and I think that my performance is profiting from this significantly.”
Senior Counsel, Global Investment Bank